TV Ad Agency - Organic SEO - case study
Website Builder
Adopting a comprehensive SEO strategy, we helped the website listed in multiple geolocations to increase organic visibility, lead inquiries, and conversion rate.
Tackled EAT (Expertise – Authority – Trust), Core Vitals, and Dwell Time factors to improve organic traffic.
Created & marketed content to rank on the search engine landscape, including featured snippets, Google carousel, & PAA.
Improved the basic website hygiene and navigation to make the user experience seamless.
Studied the user journey to optimize & improve CTAs, resulting in increased interactions & conversion rate.
FY (Apr’20 – Mar’21) – FY (Apr’21 – Mar’22)
Improved organic traffic for the schools’ websites
Bolstered leads from organic channels
Increased blog traffic using an event-specific keywords strategy
"We are delighted by the commitments demonstrated by the Kalingasoft team to meet the deadlines agreed and always going the extra mile to ensure satisfaction of all the stakeholders in school. We are very happy to have shifted back to Kalingasoft, this time with their new product Greycells. Our experience with their previous product, e-IMS was fantastic and with Greycells, they have yet again proved their ability to provide ERP solutions specifically designed for the unique needs of residential schools."
Mr. Vishal Mohla The Doon School, Dehradun
"We have been using the Campus Automation Solution of Kalingasoft for the last 8 years. The package has been a great help in managing the day-to-day campus and academic activities of the School. It has indeed been a pleasure working with a highly dedicated, professional and supportive team from Kalingasoft."
Mr. S. Sriram IT Administrator, Mayo College, Ajmer
"I am very happy to see Kalingasoft develop an ERP (Greycells) tuned for education. I am impressed with their domain knowledge in education, responsiveness, willingness to listen to customer’s needs, and ability to customize to our specific requirements. I appreciate their ability to respond to our demanding and diverse needs, and their concern in providing us with a solution that works for us. Greycells is in the right direction to become the standard solution for education institutions across the country and elsewhere."
Prof. Kalyan Banerjee Pro-Vice-Chancellor, Centurion University of Technology and Management
"I am very happy to see Kalingasoft develop an ERP (Greycells) tuned for education. I am impressed with their domain knowledge in education, responsiveness, willingness to listen to customer’s needs, and ability to customize to our specific requirements. I appreciate their ability to respond to our demanding and diverse needs, and their concern in providing us with a solution that works for us. Greycells is in the right direction to become the standard solution for education institutions across the country and elsewhere."
Prof. Kalyan Banerjee Pro-Vice-Chancellor, Centurion University of Technology and Management
Engineering and Other Technical Education Colleges In Odisha Are In Dire Straits
Time to look for optimisation opportunities in Higher Education
