Case Study 2(AdWords)

Site Name

Increased Organic Traffic by 214% for an Education Client

Adopting a comprehensive SEO strategy, we helped the 9 websites of Global Indian International Schools in multiple geolocations increase organic visibility, admission queries, and conversion rate.

Key Strategies implemented

Advanced SEO

Tackled EAT (Expertise – Authority – Trust), Core Vitals, and Dwell Time factors to improve organic traffic.

Content Strategy

Created & marketed content to rank on the search engine landscape, including featured snippets, Google carousel, & PAA.

Technical SEO

Improved the basic website hygiene and navigation to make the user experience seamless.

CRO

Studied the user journey to optimize & improve CTAs, resulting in increased interactions & conversion rate.

The Result

FY (Apr’20 – Mar’21) – FY (Apr’21 – Mar’22)

  • 214% Traffic

    Improved organic traffic for the schools’ websites

  • 82% Leads

    Bolstered leads from organic channels

  • 6108% Blog Traffic

    Increased blog traffic using an event-specific keywords strategy

Testimonials

Testimonials

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